English soccer fans received 11,000 gambling messages in Premier League opening weekend, study shows

English soccer fans received 11,000 gambling messages in Premier League opening weekend, study shows

Article brief provided by The Guardian
  • Rob Davies, The Guardian
September 18, 2023 7:57 PM

Football fans were bombarded with 11,000 gambling messages during the opening weekend of the latest Premier League season, according to a study that warns of “overwhelming and inescapable” betting imagery in the game.

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Clubs in the top flight agreed earlier this year to ban gambling firms from sponsoring the front of players’ shirts from 2025, but the research – which analysed social media posts alongside hours of TV and radio – cast doubt on the likely effect of that measure, given the saturation of football with other gambling messages.

The report, commissioned by 5 News from the Bristol Hub for Gambling Harms Research, raised several key concerns including: the sheer volume of gambling messages; social media content not clearly labelled as ads; and insufficient safer gambling messaging.