Aston Villa have been accused of a “tone-deaf” and “dangerous” new shirt sponsorship deal with controversial online betting company BK8.
Despite pleas from fans and a Premier League pledge to outlaw betting firms as a club’s main shirt sponsor from 2026, Villa have agreed a three-year deal with a brand that was previously dropped by Norwich City following outrage over sexualised adverts with young women.
Villa said that the partnership would create “exciting collaborations together that will help to grow both brands, particularly within Southeast Asia” but the announcement was greeted on Twitter by one Birmingham City Councillor with an emoji of someone being sick.
