Trading card packs once sat on the tobacco counter, then in the bubblegum aisle, and later behind the glass at the local hobby shop.
Now, the products sit in the same apps that sell player picks and event contracts, at a time when both sit under growing regulatory scrutiny.
PrizePicks launched digital card rips product PrizePicks Packs on Oct. 21 in all 50 states and Washington, D.C., with basketball, football and Pokémon packs across nine price tiers from $1 to $2,500.
The headline card is a 2025-26 Topps Chrome Update Cooper Flagg Rookie NBA Debut Patch Auto 1/1 graded PSA 10 — the only card of its type, in perfect condition — which PrizePicks values at $8.04m and calls the most expensive single-player basketball card on record.
