La Française des Jeux (FDJ) announced a major rebrand [Thursday] alongside its Full Year 2024 financial results.
The French gaming giant announced the rebrand to FDJ United after a series of major acquisitions in recent years, including of online B2C business Kindred, Irish lottery operator Premier Lotteries Ireland and horse-race betting company ZeTurf.
These deals, the business said, has cemented its status as a “European champion” and indeed makes it among the largest operators on the continent by market cap.
Stéphane Pallez, FDJ chairwoman and CEO, said: “The betting and gaming sector is constantly evolving, both in France and abroad. In this environment, we have always succeeded in reinventing ourselves and adapting to key trends in our market.
