Colombia proposes new rules about ads, licensing, responsible gambling

Colombia proposes new rules about ads, licensing, responsible gambling

Article brief provided by SBC Americas
  • Jessica Welman, SBC Americas
October 24, 2023 7:54 PM

A new resolution from Colombian regulator Coljuegos will implement advertising restrictions on operators effective Jan. 1, 2024.

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If approved by Congress, the resolution also addresses licensing requirements and responsible gambling in addition to advertising restrictions.

Some of the elements of the proposed rules include limits on depictions of gambling as something that comes without financial risk.

The advertising restrictions would be based on a tiered system where, the more an operator contributes revenue to the state, the more they will be allowed to advertise their products. For example, new entrants into the market would only be able to allocate up to 20% of gross gaming revenue to advertising efforts.