And 69% of all prediction market sports action comes from the 19 states without legal online betting
With sports contracts accounting for upward of 90% of the action on U.S.-regulated prediction markets, the fears of cannibalization from sports betting operators are very real. It is a driving factor in why so many of the online sportsbooks without a brick-and-mortar license to lose have wandered into the space.
Well, much like reports of Mark Twain’s death, cannibalization fears might also be exaggerated. At least that’s the takeaway from the newly released April Prediction Market Monitor from Eilers & Krejcik Gaming (EKG).
