Mexican betting group Caliente is moving past its difficult legal saga with Playtech, not only driving revenue for its joint-venture partner but also finding new B2B allies.
The company is embarking on a multinational, pan-Latin American project with ‘PlaySports’, the sports betting solutions division of a new International Gaming Technology (IGT) under the ownership of Apollo Global.
Starting in Mexico, the partnership will then shift to the markets of Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay and Uruguay. This process, which the firms have noted will likely take some time, will begin with 42 Caliente sportsbooks in Mexico, such as the one at the Caliente Hipódromo, Tijuana.
