Caesars Sportsbook and Casino is hitting the road.
In a unique marketing and advertising campaign, Caesars has tricked out a branded 18-wheeler with media production studios and an activation area to sign up new sportsbook and casino customers across the U.S. through early next year. The truck will make its debut at Highmark Stadium in Orchard Park, New York, Sunday and Monday, when the Buffalo Bills play host to the Tennessee Titans in one of two Monday Night Football games next week.
“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,” Eric Hession, president of Caesars Digital, said via press release.
