It wasn’t long ago that it was considered taboo for a professional sports team to partner with a sports betting operator. Now it’s a big part of the business.
The Buffalo Bills and Caesars Entertainment entered into a multiyear partnership to make Caesars Sportsbook an “Official Mobile Sports Betting Partner” of the team.
The partnership provides Caesars Sportsbook with naming rights to a sportsbook-style club lounge that opened at the start of the football season at Highmark Stadium. It also includes custom fan experiences, significant sponsorship assets, VIP and hospitality experiences and broadcast and digital content across Bills’ properties.
“Who would have thought this, even five years ago, that there would be a chance for us to engage with sports fans through professional sports teams,” said Dan Shapiro, senior vice president and chief development officer at Caesars.
