Caesars nears launch of Fire Bets product to capture momentum shifts in sports betting

Caesars nears launch of Fire Bets product to capture momentum shifts in sports betting

Article brief provided by Sports Handle
  • Matt Rybaltowski, Sports Handle
October 1, 2023 3:58 PM
  • Matt Rybaltowski, Sports Handle

For bettors with a short attention span who wish to avoid the monotony of a grinding, deliberate 16-play drive, NFL RedZone has been a godsend.

Story continues below

When eight games take place simultaneously on a Sunday, a bettor can flip to the NFL’s RedZone channel to watch a potential score from inside the 20-yard line. As the popularity of microbetting continues on an upward trajectory, Caesars Sportsbook is nearing the rollout of a new feature patterned after the RedZone.

Caesars’ “Fire Bets” feature will leverage micro market products from Simplebet to offer suitable bets to users at key moments in each game.