Caesars nears launch of Fire Bets product to capture momentum shifts in sports betting

Sunday, October 1, 2023 3:58 PM
  • Matt Rybaltowski, Sports Handle

For bettors with a short attention span who wish to avoid the monotony of a grinding, deliberate 16-play drive, NFL RedZone has been a godsend.

When eight games take place simultaneously on a Sunday, a bettor can flip to the NFL’s RedZone channel to watch a potential score from inside the 20-yard line. As the popularity of microbetting continues on an upward trajectory, Caesars Sportsbook is nearing the rollout of a new feature patterned after the RedZone.

Caesars’ “Fire Bets” feature will leverage micro market products from Simplebet to offer suitable bets to users at key moments in each game.