Caesars enters growing microbetting market with Simplebet deal

Caesars enters growing microbetting market with Simplebet deal

Article brief provided by Sports Handle
  • Mark Saxon, Sports Handle
December 15, 2022 7:35 PM

Caesars Sportsbook on Thursday became the third major mobile sportsbook to install in-play betting technology provided by Simplebet for customers in the U.S.

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The companies announced a multi-year agreement for Caesars to join DraftKings and bet365 in adopting Simplebet’s microbetting technology that automatically prices and reprices betting markets in a matter of seconds. Caesars customers now can wager on the results of every play, including passes and possessions in football games. Once the baseball season starts next spring, they’ll be able to bet on the result of every pitch.

Bettors in the 17 states where Caesars is live could access the in-play menu starting Thursday morning.