Sports betting adverts in Brazil will be subject to compliance with the ministry of finance and Law 14,790/23 according to new sporting regulations.
The 2024 edition of the Brazil Football Confederation’s (CBF) General Competition Regulations outlines rules for sports betting ads in five sections under article 114. The regulation includes 143 articles in total.
Law 14,790 is otherwise known as Bill 3,626, the piece of legislation that legalised igaming and sports betting in Brazil. This bill was signed into law in December last year and efforts to fully regulate the market have been ongoing since.
According to the CBF’s new regulations, any advertising from sports betting operators – including those displayed on participating World Cup team jerseys – must stay within the guidelines set by Law 14,790 and the ministry of finance.
