Brazil betting industry in uproar as Senate pushes through ad restrictions

Sunday, June 1, 2025 1:52 PM
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  • Conor Reynolds, iGaming Business

With the Brazil Senate approving new restrictions on betting ads, the industry has expressed its concerns over the measures potentially benefiting the black market.

The Brazil Senate has approved several restrictions on gambling advertising that ban celebrity endorsements, limit sports sponsorships and impose ad watersheds.

On Wednesday, the Brazil Sports Commission greenlighted a proposal that would add a number of new betting ad restrictions in Brazil.

The next step was for the Communication and Digital Law Committee (CCDD) to take the final vote. However, the CCDD is not yet in place, and therefore Bill 2,985/2023 was forwarded to the Senate Plenary as a matter of urgency.