So you’ve got ’em signed up, now how do you keep them active?
That was, word for word, the title of a panel discussion Wednesday at this year’s National Sports Forum Spring Summit at Betr’s headquarters in Miami, Florida. The microbetting company’s head of media, Mike Denevi, was joined at a conference table by Mike Salvaris and Bill Yucatonis, co-founders of Pro League Network (PLN), which focuses on programming and clearing the way for legal betting on niche sports such as mini-golf and car-jitsu.
The virtual panel’s moderator asked the trio if they felt like the sports betting industry might be shifting to a promotional environment that’s more concerned with holding onto existing customers than offering sign-up bonuses to acquire new ones.
