BetMGM looks toward premium customers for growth

Tuesday, July 29, 2025 3:50 PM
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  • United States
  • David McKee, COMPLETE iGAMING

“Our business has truly inflected,” BetMGM CEO Adam Greenblatt said of his company’s second-quarter earnings during a 29 July investor call.

BetMGM reported US$692 million in net revenue, for a year-to-date tally of US$1.4 billion, plus US$86 million in second-quarter cash flow. Full-year cash flow was projected at US$150 million, a US$400 million improvement on 2024.

Greenblatt reported elevated online sports betting margins in the second quarter, particularly June. Igaming revenues were said to be up 29% without the benefit of any new state launches.

The CEO said the company was looking to continue improving its marketing efficiency and to pivot to premium mass-market bettors. He boosted his full-year revenue projection 28%, to US$2.7 billion.