BetMGM has launched a new campaign in anticipation of football season, marking the next chapter in its “Make It Legendary” platform, collaborating with EMMY and Golden Globe Award-winning actor Jon Hamm.
The move accelerates the group’s move to bring together “sports betting, igaming, rewards, entertainment and fandom in one destination. ”
Speaking of the release, BetMGM Chief Revenue Officer Matt Prevost noted, “As we enter the most exciting time of year for our players, we wanted to create a campaign that feels distinctly BetMGM while tapping into MGM Resorts’ entertainment legacy.
“With Jon’s magnetic charm and CAPE’s creative vision, ‘It Happens Here’ ties together the breadth of experiences we offer in a way that’s unmistakably BetMGM,” furthered the executive.
