Bet365 has signed a multi-year agreement to become the official sports betting partner of the UFC across the US and Canada.
Bet365 will provide UFC fans with what it describes as an “immersive betting experience,” with its sportsbook integrated into live broadcasts that include on-screen betting tickers, fighter odds, intro odds, and same-game parlays.
Bet365 Head of Development Trip Stoddard said, “This partnership with UFC marks a defining moment for Bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable.
“UFC’s always-on event calendar and highly engaged global fanbase create a powerful environment for real-time betting, and our industry-leading product depth uniquely positions us to elevate how fans experience every fight.”
