Bet365 has appointed Carat UK to handle its UK media planning and buying account, ending a 14-year relationship with independent agency Republic of Media.
The appointment concludes a competitive review launched in June and managed by pitch consultancy ID Comms to asses Bet365’s UK media coverage.
The Dentsu-owned agency takes over an account with estimated yearly UK home market media expenditure of £50m. The handover date and full scope of Carat’s responsibilities have yet to be publicly disclosed.
Republic of Media had worked with Bet365 since 2012. Its responsibilities included buying airtime around live sport and negotiating broadcast sponsorships, with Sky confirming the agency’s involvement in Bet365’s sponsorship of pre- and post-match Premier League coverage for the 2025/26 season.
