Bet365 has announced the launch of Jackpot365, an opt-in add-on to sports betting slips.
When users place sports bets, they will be offered the opportunity to enter a progressive jackpot prize draw, with winners selected at random from the entrants.
Players in the UK, Netherlands, Sweden and Ontario are now able to use the Jackpot365 product with their sports betting slips, while the in-house built product is also due to launch in Michigan and Brazil in the near future.
The progressive element of the jackpot means that the prizes themselves are constantly changing depending on how much is put in by players.
