Barstool, DraftKings deal launches minutes after Super Bowl ends

Barstool, DraftKings deal launches minutes after Super Bowl ends

Article brief provided by Sportico
  • Eben Novy-Williams, Sportico
February 12, 2024 7:43 PM

Barstool Sports wasted little time announcing its new multiyear sports betting partnership with DraftKings.

As part of its separation from Penn Entertainment last year, Barstool was prohibited from partnering with another sportsbook until the end of the NFL season. Less than an hour after the Kansas City Chiefs beat the San Francisco 49ers in the Super Bowl, Barstool owner Dave Portnoy posted a video on Twitter announcing the partnership.

“We’re back to our roots,” Portnoy said in the post. “[DraftKings] is once again the exclusive betting partner of Barstool Sports.”

Sportico reported last month that the two sides were close to a deal a traditional marketing partnership.