The delayed expansion of regulated US online casino gaming is creating space for another generation of gambling-adjacent products, according to Bank of America. The analysts believe digital trading card “rips” could become a significant new vertical for operators seeking growth beyond sportsbooks.
“The pace of true digital online casino legalisation is slower than many operators hoped,” the team wrote in a note published last week. “Innovators are filling the gaps quickly.”
The BofA report places rips alongside sweepstakes, prediction markets and historical sports products as examples of businesses meeting demand beyond conventional gambling markets.
“Just as prediction markets enabled nationwide access to a sports betting like product and blurred the lines between gambling and finance, we think pack rips could find a similar niche to bridge between gambling and collecting.”
