The Horseshoe is trying its luck in Las Vegas — decades after the brand left downtown Las Vegas.

Caesars Entertainment Inc. will officially rebrand Bally’s Las Vegas into the Horseshoe Las Vegas on Thursday, after first announcing plans for the name change in January.

The Strip hotel-casino will be Caesars’ 10th Horseshoe-branded property, following the company’s grand opening of the Lake Charles, Louisiana, location on Monday.

Jason Gregorec, senior vice president and general manager of Horseshoe Las Vegas, said the property’s transformation was partly about connecting existing Horseshoe customers to the reimagined Las Vegas spot.