Celebrations and memories will be central to the resort’s efforts to promote itself to visitors this year.
Visit Atlantic City unveiled two spring and summer marketing campaigns Wednesday: “Where Celebrations Live On” and “Create Memory-Making Moments.”
The group announced at its annual meeting that it has merged its marketing efforts with those of the Casino Reinvestment Development Authority, and brought the “DO AC” brand under the unified “Visit Atlantic City” name.
“Uniting the DO AC and Visit Atlantic City brands under one umbrella marks a pivotal moment for Atlantic City,” said Gary Musich, president and CEO of Visit Atlantic City.
