American Express has found a way to tap in to the country’s sports-obsessed culture—and the wagering on games that has increasingly become a part of it.
The company is partnering with Fanatics to offer a co-branded credit card that lets people earn FanCash, the sports platform’s loyalty currency. FanCash can be used only on Fanatics, which has grown into a sprawling sports empire where customers can purchase various sports-themed gear and collectibles and place bets on sports betting and prediction-market platforms.
Amex said Fanatics is its first sports partner that will be a part of its points universe. That means other Amex cardholders could convert their points to FanCash, even if they don’t have the new card.
