Alberta’s largest land-based casino operator and newly licensed online gaming group Pure Casino has joined the International Betting Integrity Association (IBIA), reinforcing its commitment to betting integrity after Alberta launched its regulated igaming market in July.
Pure Casino currently operates seven casino properties across Alberta, after the June acquisition of Gamehost Inc. The group says it covers “approximately one-third of Alberta’s retail casino market. ”
Speaking of the move to join the IBIA, Pure Casino CEO Brad Belhouse noted “Launching our online betting operations marks an important milestone for Pure Casino’s iGaming Platform offering in Alberta, and joining IBIA is a key part of our integrity and compliance framework.
