Alberta officials had already signposted that the province would follow Ontario’s playbook on iGaming advertising, and the upcoming market’s regulator has confirmed the rules.
The province will open its doors for regulated online sports betting and casino gaming on July 13. As of the time of writing, Alberta Gaming, Liquor, and Cannabis (AGLC) lists almost 50 registered Alberta iGaming operator sites that are approved to enter the market and compete with the provincial government’s Play Alberta site.
In an update on June 18, AGLC codified what it expects from its commercial operators when it comes to advertising and marketing. The unsurprising headline is that it closely resembles the regulations Ontario has in place, including bans on most advertising of bonuses and promotions and restrictions on the use of celebrities and athletes.
