Bet365 has launched an ad campaign titled “Breaking News,” set to debut across the United States, Mexico, Australia and Europe.
Developed in partnership with Drummond Central, the campaign follows last year’s “Never Ordinary” campaign. The company has been behind Bet365’s creative planning since 2004.
The latest campaign includes a 60-second commercial shot and directed by Jack Driscoll from Academy Films. In the commercial, a news channel reports big sporting moments from football, baseball, running and basketball, all of which occur at the same time, on the same day.
“Part of the brief for this year’s campaign was simple – make it a blockbuster – and that’s what we did,” Drummond Central Creative Director Kevin Lynn told LBBOnline. “We needed a creative execution to showcase incredible sporting moments happening all around the world, and what better way to do it than with our very own news channel? Wild moment after wild moment brought to you as they happen, which perfectly encapsulates that whatever the moment, it’s Never Ordinary at Bet365.”
Bet365 last week announced that it has become the first official sports betting partner of the UEFA Champions League.
“This prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences,” Alex Sefton, bet365’s Global Chief Marketing Officer, said in a press release.
