Bally’s Corporation has broken ground by setting a record as the largest donor over two years to the International Center for Responsible Gaming (ICRG); the company has contributed more than $1.05 million. The generosity of this donation underscores Bally’s commitment to advancing responsible-gambling initiatives and addressing health risks associated with young-adult gambling.
ICRG will allocate the donation to two significant research grants aimed at enhancing responsible-gambling strategies and gaining a deeper understanding of the health challenges faced by young-adult gamblers.
- The Center of Excellence in Gambling Research – University of Sydney, Australia ($402,500 grant): With Bally’s funding, this project focuses on responsible-gambling programs to prevent gambling-related problems. A key objective is to boost the utilization of responsible-gambling tools provided by gambling operators, ultimately promoting healthier gambling practices.
- Research on Young Adult Sports Wagering – University of Washington ($172,500 grant): Young adults aged 18-26 are particularly vulnerable to gambling and other risky behaviors. The research funded by this grant will provide insights crucial for tailoring responsible gambling strategies to this age group, effectively mitigating their risks.
Bally’s additional contribution of $450,000 aims to revamp responsible-gambling communications, ensuring they are more engaging and informative, similar to how addiction treatment guidelines have evolved to eliminate stigmatizing language and foster better engagement.
ICRG invites scientists to participate in this initiative, striving to develop concise guidelines for operators that will enhance their responsible-gambling staff and marketing strategies. The ultimate goal is to create a more positive and effective approach to responsible gambling, encouraging greater tool utilization, and fostering healthier gambling practices.
Bally’s Corporation’s commitment and generosity are significantly impacting the responsible-gambling landscape, reinforcing the importance of collaborative efforts to ensure a safer and more responsible gambling environment.
