Bally’s Corporation Thursday announced an agreement to become the official sports betting and free-to-play partner of the Nashville Predators and Bridgestone Arena.
Running through 2025, the partnership grants the NHL rights to Bally’s intellectual property, and provide the gaming operator access to team logs, marks, and content.
It’s Bally’s first partnership with a NHL team, and its first agreement with a pro team in Tennessee.
“The Nashville Predators occupy a special place in sports fans’ hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere,” said Bally’s Interactive COO Adi Dhandhania in a statement. “It will be a great venue in which to market our brand, especially when combined with Predators’ game broadcasts on Bally Sports South.”
Bally’s Interactive is the gaming operator’s digital division.
The first offering in the partnership will be Smashville Selector, a free-to-play game featuring five predictive questions before select Predators’ games. Prizes will be awarded to the top competitor each game, with a grand prize given to the highest cumulative scorer at the end of the season.
“From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love,” said Predators Executive Vice President and Chief Revenue Officer Chris Junghans in a statement. “We’ve found just that with Bally’s Corporation and Bally Bet, who we’re thrilled to welcome to the pro sports landscape in our state for the first time. Bally’s unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer.”
