YGAM to confirm future strategy at ICE London

Tuesday, January 28, 2020 3:59 PM

YGAM, the UK-based charity that works to educate and safeguard young people against problem gambling, will outline its 2020 ambitions at ICE London. Under the leadership of CEO and co-founder Lee Willows, YGAM will work with more than 3,000 organizations to engage with approximately 600,000 young people this year. It will also seek to extend its student program to 25 universities, reaching another 175,000 students, as well as establish a target of reaching a minimum of 5,000 parents.

Lee Willows said, “2020 is YGAM’s sixth anniversary. Working in collaboration with members of the Betting & Gaming Council and GamCare, we are going to deploy a high-population national-education program that will see us jointly deliver at least one session of gambling awareness to all 11- to 19-year-olds in Britain over the next four years.”

He added, “Without doubt, ICE London provides an exceptional platform for charities to further raise awareness of their social purpose and to thank their supporters.”