Yahoo Sports announced today two new features on Yahoo Sportsbook designed to enhance the betting experience powered by BetMGM for users of legal age in eligible states: streamlining the registration and onboarding experience between the Yahoo Sports app and BetMGM and adding player proposition odds to Yahoo Fantasy.
The new features follow the rollout of Yahoo’s innovative immersive product offerings for the 2020-21 football season: Watch Together and augmented reality experiences.
In streamlining the BetMGM registration process, Yahoo Sports users can now use their Yahoo accounts to register and sign in to their BetMGM account. After registering for a BetMGM account, Yahoo Sports users can place bets with BetMGM without having to download the BetMGM app.
The new features on Yahoo Sportsbook also allow Yahoo Fantasy users in eligible states to start seeing available player prop odds on the players tab and player card within the Yahoo Fantasy app and several locations on the web. Users will be able to place corresponding bets on the BetMGM platform. In addition, BetMGM is introducing unique player prop odds based on fantasy point totals, leveraging Yahoo’s fantasy scoring system.
The sports betting integrations on Yahoo Sports touch a wide variety of sports including college and professional football and basketball, baseball, hockey and more.
Yahoo users in New Jersey, Indiana, West Virginia, and Colorado are eligible to place bets on BetMGM, with additional states to follow.
Verizon Media and BetMGM entered into a multi-year strategic relationship in October 2019. The partnership builds on Verizon Media’s core strategy to connect content and discovery to transactions, and is a natural extension of Yahoo Sports’ mission to reimagine the sports experience for fans with unprecedented experiences.
The additional features on Yahoo Sportsbook create more direct opportunities for users to discover, interact and transact on their interests on the BetMGM platform.
