Wisconsin: Potawatomi Hotel & Casino announces $100 million renovation project

May 9, 2022 6:22 PM
  • Rege Behe, CDC Gaming Reports
May 9, 2022 6:22 PM
  • Rege Behe, CDC Gaming Reports

Potawatomi Hotel & Casino in Milwaukee this weekend announced a $100 million renovation project for the property’s third floor. The project will encompass more than 120,000 square feet and result in new gaming, food, and entertainment experiences.

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“Since opening more than 30 years ago, Potawatomi Hotel & Casino has made it a priority to evolve and meet the needs of our guests,” said Potawatomi CEO and General Manager Dominic Ortiz in a statement. “Not only will this elevate the brand, it will further our long-standing status as the premier entertainment destination in the region as the market becomes significantly more competitive. This is just the beginning. Additional exciting changes and new amenities are in store. The best is truly yet to come.”

When completed, the renovation will feature more than 1,800 slot machine stations, including a new bar with 28 bar-top “slot seats,” and 4K televisions. Guests will also find cashier stations and a brand-new Fire Keeper’s Club booth.

New dining options include Rock & Brews, a restaurant chain with 17 current locations founded by Paul Stanley and Gene Simmons from KISS. Groundbreaking for the restaurant is May 11, with Stanley and Simmons scheduled to appear.

The new space also will include a Starbucks Coffee and three quick service food and beverage stations where guests can dine or have food delivered to their gaming station.

Other new features will include an exclusive high-limit room with a craft bar, a stage and a gourmet kitchen featuring a brick oven, and a new gift/convenience shop.

Greenfire Management Services of Milwaukee, a wholly-owned subsidiary of the Potawatomi Business Development Corporation, is teaming with Gilbane Building Services as the general contractors on the project. I-5 will serve as architect.

“Milwaukee and southeast Wisconsin have been home to the Potawatomi for hundreds of years, and this project is another example of how we are continuing to invest in and better the communities that we call home,” said Forest County Potawatomi Chairman Ned Daniels, Jr. in a statement. “We are excited to bring these new experiences to our guests and to continue our role as the top entertainment destination in Wisconsin.”

The renovation project is scheduled for completion in the spring of 2023.