(LAS VEGAS – March 14, 2023) OPTX, the leading casino intelligence agency, is proud to announce the addition of Muckleshoot Casino to its ever-growing client portfolio.
OPTX is bringing its award-winning full suite of marketing, player development, slots, connect and artificial intelligence solutions to “The Northwest’s Biggest and Best Casino,” Muckleshoot Casino. Junior Maldonado, Executive Director of Gaming Operations, explained that Muckleshoot Casino needed a best-in-class tool to integrate all their departments. “Being able to streamline our operations is key, and by utilizing the most advanced principles in AI and data modeling, OPTX is able to provide actionable recommendations that have proven to increase player visitation and satisfaction, providing an unparalleled customer experience.”
“By selecting OPTX, Muckleshoot will have access to data that will create an unparalleled 360-degree view of their operations. OPTX will enhance their ability to apply data-driven strategies and operational alignment across the board,” said Brooke Fiumara, Co-CEO of OPTX. “We are thrilled to welcome Muckleshoot Casino to the team!”
OPTX addresses the unique challenges operators face through modern technology by providing end-to-end solutions focused on slots, marketing and campaigns, player development, and artificial intelligence. Available via desktop and mobile applications, the data intelligence used by OPTX enhances best practices, eliminates inefficiencies, and helps casino operations of all sizes create a sustainable competitive advantage while increasing revenue and profitability.
For more information about OPTX or to schedule a demo, go to www.OPTX.com.