SAN DIEGO, March 15, 2023 /PRNewswire/ — FireKeepers Casino Hotel and Quick Custom Intelligence (“QCI”) jointly announced that the casino in Battle Creek, MI has chosen the QCI Platform. The QCI Platform is currently being deployed throughout the property and the marketing, player development and casino operations team will begin training soon.
BJ Bouschor, VP of IT for FireKeepers Casino Hotel, said, “After an extensive evaluation process, we selected QCI because they are able to meet all of our needs, from reporting to analytics to marketing automation. We were also impressed with their platform’s ease-of-use, scalability, and their ability to bring in so many disparate data sources into our data warehouse.”
Andrew Cardno, CTO of QCI, stated that “We are pleased to partner with FireKeepers Casino Hotel for deployment of the QCI Enterprise Platform. The QCI platform will allow FireKeepers to consolidate all of their unique data sources, including gaming and non-gaming, into one data warehouse while also leveraging the scalability of our tool to drive incremental revenue.”
