Sports betting network VSiN Wednesday announced a content distribution deal with Gow Media, creating the largest sports radio network in the U.S. More than 300 affiliates of the Houston, Texas-based multi-platform media company will air VSiN content, including long form sports betting shows and Brent Musburger’s one minute “Action Updates”.
Gow Media’s radio network includes major media markets such as Houston, Detroit, and San Diego/Los Angeles.
“David Gow (Gow Media CEO) has created a powerhouse in the U.S. radio industry, and we couldn’t be more excited to be his choice to deliver real-time sports betting news, analysis and insights to the growing SportsMap radio audience,” said VSiN CEO and Founder Brian Musburger in a statement. “This expanded distribution is a testament to VSiN’s commitment to delivering superior sports betting content. Over the past five years, VSiN has established itself as a leading voice in this space, and now as the largest national sports betting network, we will bring our unique brand of sports wagering content to more fans than ever before.”
This deal is expected to more than double VSiN’s terrestrial radio affiliate network. Gow’s SportsMap stations will begin featuring VSiN content on January 9, 2023.
“We are thrilled to be working with VSiN,” David Gow said. “VSiN has set the standard for sports gambling content. Through this content distribution deal, we will bring together some of the most influential personalities in sports radio to entertain and inform our combined audiences.”
VSiN was acquired by DraftKings in March 2021 and delivers real-time sports betting content across sports including college and pro football, college and pro basketball, hockey, baseball, golf, and tennis.