Vegas Stats & Information Network (VSiN) has named a veteran media executive as its chairman to help the Las Vegas-based sport betting network capitalize on emerging growth and partnership opportunities.
Dan Mason, the former CEO of CBS Radio, will work with VSiN’s management to capitalize on initiatives in the sports betting and media space.
VSiN founder and CEO Brian Musburger said the network hopes to leverage Mason’s C-Level expertise to further the media outlet’s growth.
“There are few media executives with both the experience and reputation that Dan brings to the table,” Musburger said in a statement. “He’s already brought invaluable guidance to our team as a senior adviser and investor, and we look forward to having even greater access to his unmatched depth of knowledge and relationships in this industry.”
VSiN broadcasts more than 80 hours of sports betting coverage each week from a studio in the middle of the South Point Hotel and Casino in Las Vegas. The network equates the location to CNBC being on the floor of the New York Stock Exchange.
VSiN recently extended its agreement with SiriusXM, where its sports betting content broadcasts 24/7 on a dedicated channel on SiriusXM radios (channel 204) and on the SiriusXM app. VSiN also provides Action Updates – one-minute news reports with the latest odds – to more than 100 terrestrial radio stations across the country, including 670 The Score in Chicago, 98.5 The Sports Hub in Boston and KNBR the Sports Leader in San Francisco.
“Brian and his team have caught lightning in a bottle here,” Mason said in a statement. “Besides establishing itself on the satellite platform, recently extending its agreement with SiriusXM, VSiN has made tremendous inroads into the OTT space with Sling TV and fuboTV, as well as growing its own subscription offerings.”
Mason said VSiN will look to “further expand our reach across video and audio channels, including terrestrial radio where sports have thrived for decades.”
Mason spent more than 15 years as president and CEO of CBS Radio. He presided over all functions relating to more than 125 stations across 27 markets, including all of the Top 10, as well as the day-to-day operations of the division.
He led the launch of CBS Sports Radio, a 24 hour, seven-day-a-week lineup of national programming. The industry veteran was inducted into The National Radio Hall of Fame in 2015 upon his retirement from CBS Radio.