Vegas Stats & Information Network (VSiN) named Derek Van Nostran as the company’s first chief marketing officer, bringing on board an expert in streaming services.
Van Nostran joins the three-year-old Las Vegas-based sports betting information network from Sinclair Digital, where he oversaw streaming service marketing activities.
VSiN CEO Brian Musburger said Van Nostran will lead VSiN’s strategic marketing efforts to grow audiences across platforms, increase advertising revenue, drive VSiN distribution to OTT platforms, and continue to develop the VSiN brand identity.
“His experience, and track-record of driving growth at both start-ups and media giants like Sinclair, CNN and The Weather Channel will be invaluable as we work to maintain and exceed the extraordinary growth that we’ve achieved,” Musburger said.
VSiN continues to overperform in key metrics with year-over-year growth in audience, video streaming hours, distribution partnerships, and revenue.
Derek Van Nostran, VSiN
Recently signed and pending agreements with new distribution outlets will expand on these results as VSiN continues to identify and pursue opportunities to fully distribute the video network in 2020.
“This is a once-in-a-career opportunity to join an industry that is experiencing exponential growth with a brand that has already established itself as the leader,” Van Nostran said. “We have the opportunity to expand the existing VSiN experience and create a lifestyle brand that will change how sports are consumed.”
In addition to Sinclair Digital, Van Nostran led strategic marketing efforts to drive growth for the cross-platform streaming news service NewsON as well as the live local multi-linear streaming service STIRR. Prior to Sinclair, Van Nostran was vice president of digital, brand & Ddesign at Fiserv and he oversaw digital marketing for CNN.
He also oversaw brand strategy for The Weather Channel. He earned his Bachelor of Science degree in business administration from the University of Vermont.
