IGT and Casino de Buenos Aires on Thursday launched the omnichannel Vive Las Vegas Lounge, a dedicated in-casino and online space comprised exclusively of IGT games.
A proven concept in multiple markets throughout Latin America, the Vive Las Vegas Lounges by IGT feature a mix of IGT’s most in-demand games in a branded space on any gaming floor or gaming app homepage.
“Introducing Vive Las Vegas Lounges at Casino de Buenos Aires and Casino Buenos Aires Online is an exciting evolution of our relationship with IGT and an opportunity to engage our players with a unique cross-platform gameplay experience,” Casino de Buenos Aires, General Manager Dario Montero said a statement. “Both spaces expand our options for personalized marketing and loyalty activations while providing a comfortable environment for our players to enjoy their favorite IGT games.”
The Vive Las Vegas Lounge at Casino de Buenos Aires features 60 IGT electronic gaming machines, including Magic Treasures Gold game on the RISE55 cabinet; and global multi-level progressive games Tiger and Dragon and Money Gong on the Peak49 cabinet.
Online, the Vive Las Vegas Lounge by IGT features IGT PlayDigital games such as Cleopatra, Money Gong, Mystery of the Lamp, and Prosperity Link, and will run frequent promotions and slot tournaments.
“It’s exciting to see the omnichannel Vive Las Vegas Lounge by IGT concept expand in Argentina with Casino de Buenos Aires,” said IGT Director of Sales, LatAm, Florencia Bobbio. “As a global leader in omnichannel content, IGT is experienced in helping our customers maximize the reach of legendary IGT games such as Prosperity Link and Cleopatra and differentiate their brands with omnichannel experiences.”
