Revenue from historical racing machines (HHR) in Virginia rose in November. All the devices in question are owned by Churchill Downs.
Before adjusting for closures and openings, HHR winnings of $49.8 million were up 10.8 percent. On a same-store basis, they were even higher, up 11.7 percent. That reflects the addition on September 29 of the Roseshire slot parlor in Henrico County, as well as the closure of Little Rose in Dumfries, which was shuttered on August 20.
HHR casino The Rose, also in Dumfries, made $14.6 million, representing a best-ever win per unit per day of $295 a machine. In its first full month of year-over-year comparisons, business shot up 36 percent.
The 175 HHR at Roseshire generated $2.2 million for a per-machine average of $424 million. J.P. Morgan analyst Daniel Politzer said the result was “down from October’s tough opening-month comparison of $519, but likely well above initial expectations.”
Richmond-area machines have grown to 1,200, up from August’s count of 1,086, as Churchill Downs re-allocated HHR to higher-grossing locations. In November they yielded $12.8 million, for a 5.2 percent increase. The per-machine average was $356.
Business at Colonial Downs declined six percent to $4.2 million. The win/unit/day was $287. However, Hampton Roads’s Rosie’s was up 6.7 percent for a gross of $8.9 million or $424 per HHR.
The highest per-device average went to Rosie’s in Emporia, where HHR had a win/unit/day of $458 apiece. The outlet experienced revenue of $2.1 million overall, jumping 9.9 percent.
Rosie’s in Vinton generated $4.7 million for a two percent increase. The per-machine average was $335. In Colinsville, Rosie’s brought in just $300,000. The HHR averaged $257 per day, plunging 21.8 percent from November 2024.
