Turner Sports today announced multi-year deals with FanDuel and Draft Kings to provide programming for all sports on Turner Sports properties, including content integrations across Bleacher Report, the number-one digital sports destination for young sports fans.
FanDuel will be Turner Sports’ exclusive sportsbook partner for NBA programming, while DraftKings will become the exclusive sportsbook and daily fantasy sports provider for sports excluding the NBA.
The deal with FanDuel grants it access to exclusive integrations within NBA content, including TNT live telecasts and Bleacher Report digital channels and the B/R app.
“Together, FanDuel and Turner Sports are bringing viewership to the next level by offering exclusive sports betting content that’s directly integrated into their NBA programming,” said Mike Raffensperger, CMO, FanDuel Group. “We’ll be incorporating FanDuel Sportsbook odds and analysis into Turner Sport’s live broadcasts and Bleacher Report’s digital content, offering a new enhanced experience for NBA fans.”
Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports, added, “NBA fans across TNT and Bleacher Report are responding well to sports betting content. We’ve already seen this with the TV and digital elements we’ve designed with FanDuel this past season. Our collective goal in expanding this partnership is to grow NBA audience via engaging FanDuel interactive gaming experiences integrated across Turner Sports’ platforms.”
FanDuel’s partnership with Turner Sports began during the 2020 NBA Playoffs. Its Sportsbook odds were integrated during TNT’s “Inside the NBA” studio show, in addition to featuring promotional integrations during the live NBA games and across Bleacher Report channels. “Inside the NBA” debuted the FanDuel Sportsbook Odds Board, which featured discussion related to the odds and betting percentages for an NBA game. FanDuel was also the title sponsor for Bleacher Report’s B/R Betting show, “Group Chat,” which featured B/R talent discussing the latest odds and betting lines in connection with NBA games.
Under Turner’s arrangement with DraftKings, planned integrations will include custom content segments, DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts, and editorial across Bleacher Report channels.
“Regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of our products and content to engage fans,” said Ezra Kucharz, Chief Business Officer, DraftKings.
