Online sports betting technology provider Kambi Group has agreed to a multi-year partnership with the company that owns ZenSports Sportsbook, which operates in Tennessee. Kambi will provide its turnkey technology to VIP Play Inc., which has owned ZenSports since its acquisition in 2022.
“We are excited to welcome VIP Play Inc. to the Kambi network as they adopt our trusted turnkey sportsbook solution,” Werner Becher, Kambi Group CEO said in a news release. “They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s market-leading sportsbook technology and services.”
ZenSports will use Kambi’s technology to increase its speed and stability and to add a wide range of betting options to its markets. The company plans to launch in more states.
“This partnership with Kambi is a pivotal step for VIP Play Inc. as we work towards establishing a premier sportsbook presence in the U.S,” Bruce Cassidy, CEO and Chairman of VIP Play Inc. said in the release. “Kambi’s market-leading technology and our internal ability to build proprietary technology on top of the Kambi platform will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
While this is good news for Kambi Group, it hasn’t been the best period for the company. Despite recently signing a deal to provide Odds Feed+ to Hard Rock Bet and marginal increases in revenue in the third quarter, the company’s share prices recently dropped significantly.
