Strive Gaming Wednesday announced the appointment of former DraftKings executive Jamie Shea as chief marketing officer.
Shea will manage all B2B marketing activities, internal and external communications, and will lead the Vancouver, Canada-based igaming platform provider’s managed services function of customer support agents, payment, risk and fraud agents, and CRM experts.
“Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operators such as Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention, cross sell across different channels as it relates physical on-premise and digital sportsbook and casino players throughout the US,” said Strive Gaming CEO Max Meltzer in a statement. “Jamie understands platforms, technology, people and is a joy to work with which is why we all look forward to working with Jamie.”
Shea served as DraftKings Vice President of Sportsbook Operations and Vice President of VIP Marketing. She also managed sportsbooks at the Flamingo, Venetian, Hard Rock, and Station Casino in Las Vegas.
“Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities, but nothing is more exciting for me personally than joining Strive Gaming,” Shea said. “There are lots of companies vying for media, investor, customer attention but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology. I feel I can bring so much to the journey and help Strive communicate even more succinctly why operators should be choosing to partner with us.”