Canada: Sportsnet selects Sportradar as content partner

November 28, 2023 8:52 PM
Photo: Sportsnet
  • Mark Keast, CDC Gaming Reports
November 28, 2023 8:52 PM
  • Mark Keast, CDC Gaming Reports

Canadian multiplatform sports-media outlet Sportsnet has selected Sportradar to provide more data-driven content to help further boost the viewing experience for sports fans in North America.

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Sportradar was part of a competitive tender process. The partnership means viewers of teams like the Toronto Maple Leafs and Toronto Blue Jays can expect to see more of a seamless integration of real-time statistics, player information, and advanced data sets into Sportsnet broadcasts, all via Sportradar’s OnAir Service. That will help boost live betting as games are played.

Sportsnet will have access to statistical experts and radar360, Sportradar’s web-based research application.

Sportradar has been around since 2001, and provides sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Based in St. Gallen, Switzerland, the company has more than 3,700 full-time employees in 20 countries, is an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC and ITF, and covers over 890,000 events annually across 92 sports.

“Sportsnet is a market leader that is committed to entertaining and informing Canadian sports fans,” said Brian Josephs, Head of Regional Sales, North America, at Sportradar. “This collaboration showcases Sportradar’s expertise in enhancing sports content through data and technology. Together, we will bring fans closer to the action, providing them a more engaging viewing experience.”

Viewers will see more of an integration of enhanced digital graphics and in-depth research worked into Sportsnet’s broadcasts.

Sportsnet is a Canada-wide sports specialty channel owned by Rogers Sports & Media, with regional channels (East, Ontario, West and Pacific), Sportsnet ONE, Sportsnet 360, Sportsnet World, Sportsnet+, the Sportsnet Radio Network, Sportsnet.ca, the Sportsnet app and podcasts.

Sportsnet is the official Canadian NHL national multimedia rights holder and is also the official regional television broadcast rights holder for the Calgary Flames, Edmonton Oilers, Maple Leafs and Vancouver Canucks. They are also the official home of the Blue Jays, plus the MLB postseason and World Series.