The American Gaming Association Tuesday announced that streaming network SportsGrid has joined its public service campaign, Have a Game Plan. Bet Responsibly. Through the partnership, SportsGrid will promote Have a Game Plan content through its multimedia platforms that include live programming and its website and app.
“The AGA’s Have a Game Plan campaign sets important standards for the industry to embrace, and SportsGrid is pleased to join the initiative,” said SportsGrid Chief Operating Officer Adam Kaplan in a statement. “SportsGrid’s management is committed to supporting Have a Game Plan across the marketing and advertising of sports wagering on the company’s multimedia platform.”
Have A Game Plan was launched in 2019 and brings the sports betting ecosystem together, focusing on four principles of responsible wagering for bettors:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
“Media companies are one of the most important players in effectively educating consumers on responsible wagering, and we’re grateful to SportsGrid for bringing Have a Game Plan to their broad audience of sports fans and bettors,” said AGA Senior Vice President Casey Clark. “As sports betting is increasingly discussed across media, it’s critical for stakeholders like SportsGrid to continue to lead the way on elevating responsible gaming.”
Other Have a Game Plan campaign partners include gaming operators, sports betting companies, professional leagues and teams, and media companies.
