Sportradar’s official partnership with the NBA will be enhanced during 2024-25 season with the introduction of a suite of fan engagement solutions.
According to a release Tuesday by Sportradar, the products are part of the next phase in consumption of basketball benefiting not only the NBA but also operators and media partners looking to capitalize on the excitement surrounding basketball.
The NBA season begins Tuesday.
“Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league, said Sportradar Executive Vice President, Rights & Strategic Partnerships – USA & Latin America Eric Conrad in a statement. “Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation.”
Sportradar, through AI and its advanced, proprietary technology, will launch a suite of products for the NBA by accessing the full range of official NBA content, including through skeletal tracking data. Sportradar will be able to harness hundreds of thousands of data points from each game, enabling the development of products that redefine the standards of fan engagement and open up new revenue streams for the NBA, its partners, and Sportradar clients.
The products include:
- Virtualized Live Match Tracker uses computer vision to transform real-time official NBA data into 3D visualizations that are delivered in a hyper-personalized stream, featuring customizable viewing angles resulting in an immersive experience that keeps fans engaged in a betting operator’s app as they are served in-play betting opportunities.
- Launched earlier this year for tennis and now available for basketball, 4Sight Streaming generates animated overlays and actionable insights by processing a volume of deep data, creating a viewing experience that can predict the likely outcomes in a game.
- NBA Advanced Visualizations are interactive graphics and animations that leverage real-time skeletal tracking data to create 3D animations, heat maps, and player performance metrics. The visualizations enhance game analysis and add an element to support media companies’ storytelling about action on the court.
- Following the launch of NBA League Pass earlier this year, emBET will allow bettors to actively monitor their wagers. emBET is also available on a wider range of devices, including internet-connected televisions and Android devices.
