Sports technology company Sportradar has partnered with Tennis Data Innovations to launch micro markets for ATP tennis matches this October.
“The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis,” Karl Danzer, Senior Vice President, Odds Services, at Sportradar said in a press release,
Using advanced artificial intelligence and in-depth tennis data from TDI, Sportradar will analyze thousands of data points for each match. Bettors can look forward to about 1,500 betting opportunities per game, featuring eight distinct micro markets, including:
- Who will serve the next ace
- Will the next serve be an ace, rally or double fault
- The next breakpoint
- Total shots in a point
- All point outcomes
- Last stroke type
Sportradar offers micro markets for various sports and plans to broaden these options in the first six months of 2025. New additions are set to include basketball, baseball, ice hockey and American football.
Founded in 2001, Sportradar recently developed a new solution that enables companies to identify different player segments and tailor marketing campaigns accordingly.
