Sportradar Thursday announced it is extending its partnership with FanDuel to supply U.S. sports data and odds through 2028.
A global company with offices in New York, Sportradar provides data and odds for the NBA, MLB, and the NHL in the U.S. market
Sportradar will provide the FanDuel Sportsbook with betting products including complete pre-game betting services, live betting services, and betting entertainment tools, which include live game trackers and betting widgets.
“Both Sportradar and FanDuel have established market-leading positions through investment in innovation and cutting-edge products and services and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting,” said Sportradar Global CEO Carsten Koerl in a statement. “We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.”
FanDuel’s expanded partnership with Sportradar will enhance the in-play betting experience for FanDuel Sportsbook customers. In-play betting is close to 50% of the FanDuel Sportsbook’s handle.
“Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers, said FanDuel Group Sportsbook General Manager Niall Connell in a statement. “Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”
