Sports technology company Sportradar has entered into a multi-year strategic alliance with esports live odds provider Oddin.gg to enhance its live streaming experience for esports enthusiasts.
Through the partnership, Oddin.gg’s esports content will be integrated into Sportradar’s global network of more than 900 betting clients, who will be able to offer their customers an expanded selection of live-streamed esports events.
The partnership will feature various esports competitions, including the PGL Copenhagen Major 2024, as well as the Dacha DOTA2 Qualifiers and Main Events, Dacha Counter Strike 2 Qualifiers and Main Events, and Tipsport MCR 2024.
Oddin.gg said the deal will support its plans for expansion in the esports space, broadening the scope of its official competition content.
“As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution,” said Oddin.gg CEO and co-founder Vlastimil Venclik.
“This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution,” Venclik continued.
Patrick Mostboeck, Sportradar’s Senior Vice President of Fan Engagement, commented, “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realizing their growth plans through AV streaming for betting.
“Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialize the global, highly engaged esports fan base.”
This news comes just over a week after Sportradar released its Q4 and full-year earnings for 2023, reporting $960 million in revenue in 2023, up 20% from 2022.
Oddin.gg also holds the official rights to certain competitions, including Counter Strike 2 (CS2), the competitive multiplayer game developed by Valve. Through its integrated streaming product, Sportradar will distribute these competitions to sportsbooks.
