Sportradar, a provider of sports data intelligence and sports entertainment solutions, is broadening its interest in automated sports technology and analytics. The Swiss-based company announced Monday it has entered into a definitive agreement to acquire Synergy Sports, which analyzes, distributes, and commercializes sports content to help leagues and federations maximize the efficiency of their content strategy.
Synergy Sports is backed by Los Angeles Dodgers co-owner Todd Boehly, whose Eldridge Industries owns the majority of the data and analytics provider.
“Adding Synergy Sports to the Sportradar family will expand our product offering into U.S. college sports data and video analytics,” said Sportsradar CEO Carsten Koerl, “and further cements our relationships with the major sports organizations in the U.S. and around the world.”
Already an official partner of the NBA, NFL, NHL, MLB and NASCAR, the acquisition of Synergy Sports gives Sportradar a link to 90% of NCAA Division I men’s and women’s basketball programs. Synergy Sports also has a partnership with FIBA to provide international basketball teams, leagues and federations end-to-end technology platforms that offer automated video production and graphics.
Nick Maywald, executive chairman of Synergy Sports, said the acquisition by Sportradar will help his company leverage its products in the US and globally.
“Their extensive knowledge in providing mission-critical content to all types of sports-related customer groups complements our technology-based league relationships centered around our video technology and analytics products,” Maywald said.
In addition to Eldridge, Synergy investors include Elysian Park Ventures, a private investment firm created by Dodgers owners including Boehly, Mark Walter, Magic Johnson and Peter Guber.
The acquisition is the second major deal for Sportradar this month. On March 2, the company acquired Fresh Eight, the operator of a personalized messaging platform that serves the global betting and gaming marketplace.
The deal is expected to close in the second quarter, subject to customary conditions and regulatory approvals.
